Since 1995, Georges et Phina has been curating a collection of innovative, award-winning eyewear and distributing it to independent retailers across Canada. As a family business, we believe in frames that are as unique as the people who wear them. It is this belief that drives our focus on high-end products that combine style with innovation and inspiration.

At a time when eyeglasses were largely seen as purely functional, our founders Georges and Phina Laoun understood the importance of making available frames that would reflect the wearer’s character. They launched Georges et Phina to inject some much-needed personality into the eyewear market, an initiative that is a testament to their experience of more than 60 years in the optical industry.

Georges and Phina are no longer involved in the company’s daily operations, but their vision lives on. Georges et Phina is now run by their children, Anne-Marie, Daniel, and Mylène, with their granddaughters Jennifer and Laura bringing the company into its third generation of family-run operations.  In true Georges and Phina spirit, we continue to support distinctive eyewear as the ultimate form of self-expression.

Our philosophy is simple – to support and to elevate our customers. We continue to deliver exceptional products to our partners and are guided by continuity, reliability, and responsiveness: our core values from day one.